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An effective SEO strategy can optimize your woocommerce store rank and traffic. But Selecting the best woocommerce SEO plugins can make it easy for your e-store to grab the search engine crawler’s attention. It will also help you to improve your eCommerce website’s online presence.
SEO (search engine optimization) is one of the important aspects of a successful woocommerce store. No matter how effective your product is, if you want to outperform your competitor’s website then it is important for you to optimize your Woocommerce store for SEO. Identifying the best plugin for your woocommerce store can assist you in optimizing your eCommerce website rank, reputation, and authority. Having the right plugin and extension for your woocommerce store will not only help you to rank better but it will also identify the SEO mistakes on your eCommerce website. Remember your SEO can help you to improve your rank but there are other factors involved that will help you to rank on the top on SERPs. Check our article on What Are E-A-T, YMYL & Beneficial Purposes? Explained With Search Quality Evaluator Guidelines to know more about the factors that will help you to rank on the top in the search engine result page (SERP). In this article, we will be drawing your attention to the best WooCommerce SEO plugins that you can download and activate on your website to optimize its performance. We have also mentioned plugin features to make your job much easier in identifying the best woocommerce SEO plugins for your e-commerce website. Best WooCommerce SEO Plugins For Your Woocommerce Store: 1. Yoast SEO When it comes to listing the best woocommerce for an e-store Yoast SEO always ranks on the list. With more than 5 million downloads, it is one of the most popular powerful SEO plugins for both WooCommerce stores and WordPress websites. Using Yoast SEO plugin you can manage and resolve all the onsite technical issues to optimize the SEO of your woocommerce store. From the number of downloads, you can determine the importance of downloading Yoast SEO for your WordPress & eCommerce website. Almost every freelancer, SEO agency, small & large businesses use the Yoast SEO plugin to improve their website SEO. It comes with a wide range of features that allows users to modify and fill all the basic SEO requirements. Using its snippet you can modify the meta title and meta description of your web page. If there are some issues with the title and description then Yoast SEO plugins indicate the problems like meta title too long or description too long, image not available, no internal links, external links, and more. It also allows you to add a Focus keyword and determine whether the focused keyword is available in the right place or not. You can make use of built-in sitemap functionality to generate the sitemap of your pages. Yoast SEO is a freemium plugin that offers both free and premium features. If you have an initial stage website then it is recommended to use its free features when you see a surge in your website traffic and sales then you can buy the premium features. its premium features will surely help you to push your Google ranking. Features:
Looking for the best woocommerce themes for your online store? Check our blog on Best WooCommerce Themes 2020 For Your Ecommerce Website 2. ALL In One SEO Pack Every business has a competitor in their industry the same goes for the Yoast SEO. ALL In One SEO Pack is another popular SEO plugin that can be listed on the second rank. Its attractive SEO features and easy integration with eCommerce websites make it the perfect choice for your e-store owners. ALL In One SEO Pack is considered as the competitor of the Yoast SEO plugin. If you are looking for a user-friendly SEO plugin with fewer complexities and simple user interface then ALL In One SEO Pack can be the perfect choice for your eCommerce store. It offers both free and premium features, if you are a beginner then its interface will surely help you to optimize your website SEO. ALL In One SEO Pack comes with various attractive and effective features, one of the popular features includes automatic metadata generation. You can easily integrate with Google analytics and if there is any duplicate content present on your website then the plugin automatically notifies you about the duplicity. If you are integrating ALL In One SEO Pack with your woocommerce store then the all in one dialog will appear on the ADD/Edit product window in the dashboard. Read more on https://www.sfwpexperts.com/10-best-woocommerce-seo-plugins-to-boost-your-online-presence-in-2020/ Other Blogs Link: 13 Best Shipping Plugins For Your Woocommerce Store In 2020 8 Common Ecommerce Shipping Mistakes To Avoid In 202
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What Are E-A-T, YMYL & Beneficial Purposes? Explained With Search Quality Evaluator Guidelines4/27/2020 E-A-T (expertise, authoritativeness, and trustworthiness) is one of the popular key terms that every SEO company and professionals are looking to improve. No matter how good and effective your SEO strategy is, if you fail to prove your expertise, authoritativeness, and trustworthiness for th particular subject matter then google may never recommend your content or website to their searchers.
When it comes to determining the right SEO strategy for a website. Many SEO experts may go behind algorithms updates and basic SEO steps (on & off-page), but in reality, it is difficult to determine how google works? Google is very much mysterious in disclosing every detail about their work. But every mystery includes some unidentified clue, same goes with Google. In the year 2015 google launched a search quality evaluator guideline for their human rating team evaluating search result web pages. The guideline gave a brief insight into how Google works and what they look on a web page and how they identify the difference between high-quality web pages and low-quality web pages. The guideline released by google contains three key points which can easily help you to get an answer from the above questions:
If you are reading this article then it means the above terms are not new to you, leaving one or two. So, Before getting into in-depth knowledge about the above keys, we would like to draw your attention to why you should analyze the search quality evaluator guideline and how it can help you to grow your business authenticity in Google. Below you will find an in-depth explanation of what is E-AT and YMYL? How you can improve your website E-A-T? Why is it important to understand the Search Quality Rating Guideline? Many of you may know that Google crawler decides the rank and quality of the websites and webpages. Yes, that’s true but other than that Google also has a human rating team worldwide who evaluates google search results to check the effectiveness of the algorithm. There are about 10,000 people contracted by google who are working behind to check the algorithm’s effectiveness in recognizing the quality of the web pages. The human rating team evaluates every search result to ensure the algorithm is displaying the correct and accurate results for the searches. Raters conduct actual search results to evaluate the quality of the page displayed by the Google algorithm. The Search Quality Rating Guideline released by google gave an idea to most of the marketer and SEO specialists about what is considered as the high-quality webpage and low-quality web page according to the Google crawler. If you want to succeed in the industry then it is important for you to go beyond on-page and off-page activities. Getting an in-depth idea about how the algorithm works and how the web page quality is evaluated, will not only help you to rank on the top but it also helps you to understand what type of web page and content google wants. That’s where E-A-T comes in, google always wants to recommend the best search results to their users. Google ensures that all the websites or web pages recommended by them display high-quality expertise, authority, and trustworthiness (E-A-T). The main idea behind deploying E-A-T is Google wants to save their searchers from low-quality content which is based on wrong and hypothetical thoughts that can harm their searchers. The results (after evaluation) from the human quality rating team helps Google engineers to identify how they can improve the ranking algorithm to provide better search results. This is how it works, firstly the human research team identifies the flaws, and depending on that google makes changes in their algorithm and offers updates to users. Key to SEO Success: Beneficial Purpose, E-A-T (Expertise, Authority, and Trust), YMYL (Your Money, Your Life) What is E-A-T? E-A-T stands for three common English words that relate to every person, industry, job profile, and more. E-A-T is created by Google and it stands for Expertise, Authority and Trust, Each word in the E-A-T has got its own importance and displays measures that business should take to be a leader in their fields. E-A-T helps Google in determining the expertise, authoritativeness, and trustworthiness of a website and its content. After July 18 update many websites were affected due to the addition of some extra features in the algorithm. And one of the most important additions that google made was reviewing authors E-A-T too. Yes, you read it right now not only your website but the authors E-A-T will also be verified by the quality evaluators. Read more on https://www.sfwpexperts.com/what-are-e-a-t-ymyl-beneficial-purposes-explained-with-search-quality-evaluator-guidelines/ Other Blogs Link: 5 Different Type Of Follow Up Email Every ECommerce Store Should Send 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonanc In the eCommerce industry, follow up email plays a crucial role in acquiring new customers, retaining lost customers and repeat sales. No matter how popular social media becomes, emails will always be the most convenient and effective medium to interact with your new as well as existing customers. Marketer and eCommerce website finds emails to be a powerful advertising tool in spreading awareness about their brand and product.
According to the recent research conducted by superoffice, out of 1000 companies, only 24 companies (2.4%) send follow up emails to their new and existing customers. Follow up emails act as the communication channel between customers and the e-commerce website. That why every eCommerce website needs to know what type of email it should send to its customers. An effective follow-up email strategy will surely help you to outperform your competitor. Today few eCommerce websites are using various tools and software to automate their follow emails campaign. In this article, we will help you to determine why it is important for you to send a follow-up email and what are the different types of follow up emails that your eCommerce website can send to recipients. We have listed different types of follow up emails like welcome email, abandoned cart email, Post-purchase follow up email and more. If you are looking to reduce post-purchase dissonance of your customer then check our blog on 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance Why is it important to send follow up emails? Many of you may not know but follow up emails are one of the most effective and powerful tools that can help you establish a good relationship with your new as well as existing customers. Crafting an effective follow-up email strategy can help you to increase your conversion rate and outperform your competitors. In the eCommerce industry, follow up emails are generated and sent to engage and encourage potential customers for making another purchase, return on your eCommerce website, welcome new customers and more. For different situations, there are different types of follow up email, for example, to interact with your newly joined customer you can send welcome emails, to re-engage the inactive customer you can send re-engagement email, abandoned cart email and more. Below we have discussed the different types of follow up emails that you can send to your customers. Different Type Of Follow Up Email Every ECommerce Store Should Send 1. Welcome Email Today with the increase in e-commerce websites, most savvy online shoppers expect a welcome email as soon as they sign up or subscribe to a new e-commerce website. Your welcome email plays a crucial role in determining whether your new customer will become your potential customer or not. Because That’s the first time when you interact with your newly joined customer. From the name you can identify the type of content, a welcome email will include. It is one of the most common types of emails that every user comes across in their daily life. Even if you are subscribing for any blog post or any newsletter you will get the welcome email. By sending a welcome email you try to show gratitude to your subscriber for becoming a potential lead. In the eCommerce industry, welcome email helps you to introduce your business in front of the newly joined lead. So, the message inside your welcome email can make and break the relationship with your customer. If you look at the above stats by oberlo, an average of 82% of the users open their email rate, which means there is a higher chance of your message getting viewed by your potential customer. Today many marketers try to advertise their product through a welcome email. if your business is among them then right away you need to stop because these types of activities irritate customers and there are chances that your newly joined customer may opt-out from your email list. If you are sending a welcome email to your new subscriber then highlight what type of email they will get in the future. In the same email, provide them a reason why they should not unsubscribe from your email list. And always maintain consistency after sending a welcome email. most of the time companies don’t interact with their subscribers after sending a welcome email and because of that, your new subscribers can forget about you. Use below tips to crest an enticing welcome email for your subscribers:
2. Abandoned cart email Follow up email type also includes Abandoned cart email used by almost every eCommerce website. It is the most popular type of follow-up email eCommerce website sends after a customer adds the product in the checkout and forgets/ refuses to buy the product. Sending an abandoned cart email helps you to remind customers about the product they forget to purchase. It also keeps your customer’s memory fresh about the product. Read more on https://www.sfwpexperts.com/5-different-type-of-follow-up-email-every-ecommerce-store-should-send/ Other Blogs Link: 9 Tips To Optimize Post-Purchase Customer Experience In 2020 9 Tips To Trim Extra Shipping Cost In 202 Customer post-purchase dissonance is one of the common issues faced by most of the eCommerce websites and marketers. It occurs when your customers become dissatisfied with the product they purchased from your eCommerce store.
This type of cognitive dissonance may trigger the customer to return the product and express their dissatisfaction on various social media platforms and in your review section. With the increase in online shoppers, marketers and e-commerce businesses are totally focused on increasing their sales and revenue to outperform their competitors. Ignoring your customer concerns maximizes the chances of post-purchase dissonance. Remember after completing a sale you may think you have successfully acquired your customer. But in reality, your post-purchase experience plays a major role in deciding whether your customer is going to return back on your eCommerce website or not. In this article, we will be drawing your attention to something that will really help you to enhance your selling experience. We will be discussing what is post-purchase dissonance and various tips that can help your eCommerce website to reduce post-purchase dissonance. If you are looking to improve your post-purchase experience then check our blog on 9 Tips To Optimize Post-Purchase Customer Experience In 2020 What is post-purchase dissonance? Post-purchase dissonance occurs when your customer feels unsatisfied or their state of mind becomes uneasy after making a purchase from your e-store. It happens mainly after the customer finds out the better option of the product and brand. These types of situations occur when your competitor starts offering better service and product pricing. After purchasing a product from your store if your customer finds out better service and better pricing than your e-store. Then there are chances that your customer may place a return request. Post-purchase dissonance results in purchase failure, where the customer starts regretting buying your product and lastly they return the product without any hesitation. Below is the reason for post-purchase dissonance that makes a customer unsatisfied about the product.
Now the question is how can you reduce post-purchase dissonance? Follow the below tips to identify how it occurs and what steps you need to take to minimize post-purchase dissonance. Tips to reduce post-purchase dissonance: 1. Offer detailed Information Before making any purchase, there is a group of customers who conduct in-depth research and analysis of the product they are looking to buy. The good thing is that conducting research and analysis about a product reduces the chances of experiencing post-purchase dissonance. Because they have already evaluated the product which means your customers know what they are buying and what they are paying for. So if you want to reduce post-purchase dissonance then it is recommended to provide detailed information about your product. Providing detailed information about your product in the form of a micro-content will help them to explore more about your product. There are many eCommerce websites already using this technique to educate their audience about their product in the form of micro-content videos. You can visit your competitor’s website to analyze what type of content they are using on their product page and on social media pages. blogs are also the best option to educate your audience on why they should buy the product and how it is going to benefit them. 2. Set Correct Delivery/shipping expectation Today almost every eCommerce company knows the importance of shipment date and the estimated delivery date of a product. Most of the online shoppers make their purchase decision based on the estimated delivery date. If your eCommerce website fails to deliver on the. Now you may think how it will increase the chances of post-purchase dissonance? Every customer anticipates receiving their product on the estimated delivery date that you display on your eCommerce website. Look at the above image to determine how amazon is displaying estimated delivery time on their website and in the email. After purchasing the items your customer is already excited about receiving the product and as the day passes your customer excitement level increases. If you fail to deliver the package on the estimated delivery date then there will be post-purchase consequences. Read more on https://www.sfwpexperts.com/6-efficient-tips-to-reduce-post-purchase-cognitive-dissonance/ Other Blogs Link: 5 Different Type Of Follow Up Email Every ECommerce Store Should Send 9 Tips To Trim Extra Shipping Cost In 2020 When it comes to engaging a group of customers for the new product or any other product then your existing customers are the best option to target. Targeting an existing customer will automatically reduce your ad spends because they know about your eCommerce store.
But here comes the twist, engaging an existing customer depends on how you treated your customer in the post-purchase stage. Most of the eCommerce business commits a mistake by ignoring their customer in the post-purchase stage. A successful eCommerce website always nurtures its existing customers and provides a satisfactory post-purchase experience. To repeat engagement and drive more conversion you need to have an effective post-purchase customer experience strategy that can help you to drive more revenue. Therefore in this article, we are going to draw your attention to something that can help your eCommerce business to outperform your competitor. We will be discussing why you should focus on your post-purchase stage and how you can improve your customer’s post-purchase experience. If you are looking to create a buyer persona for your business then check our article on How To Identify The Right Buyer Persona For An Ecommerce Store In 2020? Why do eCommerce websites focus on the post-purchase stage? Most of the eCommerce businesses focus on improving their sales and revenue. Only a few care about their customer and focus on optimizing their customer experience. Post-purchase and customer experience are very much relatable, once your customer purchases any service or products from your e-store then the real engagement starts. In the buying cycle, your customer analyzes and evaluates your product & brand. You may think that after a customer makes a purchase form your e-store the buying cycle ends. Well, that’s not how it works, the actual buying journey starts after a customer purchases your e-store. For example, if any of the customers visit your website to book a flight ticket. Then he will simply enter the destination, details and book the flight. What do you think his buying journey ends after purchasing the ticket? Many of you may think that their buying journey is over but the actual engagement starts after a customer makes the purchase. After customers purchase a product, you can use upsell to advertise additional products like adding meals, upgrading the tickets and providing various options for traveling, etc. The same goes for every industry no matter what your niche is about, whether you are selling cloth, appliances, subscription or any other items. The post-purchase stage can play a crucial role in increasing your sales and revenue. There are various strategies out there that can help you to improve your customer experience, make them feel welcome and ask them to return and make the purchase from your store in the future. Optimizing your post-purchase behavior can improve your eCommerce business reputation and increase your customer satisfaction. Tips to optimize the post-purchase experience of your customers: 1. Make use of your transactional emails Most of the brands make a mistake by simply sending the simple transaction email with the order number, tracking number, link, etc. Your transactional emails are the ones that your customer will open at any cost to get all the details. So, You can make use of it to advertise your most selling product in front of your audience. A post-purchase email has the highest chances of engagement than the normal marketing email. It means your transactional email will have your customer’s attention because they purchased from your store so they will look for every detail. Generally, an eCommerce website sends two different types of post-purchase emails: a transactional email and a thank you email. Remember you are competing with many e-commerce websites so you have to use unconventional ways to attract your customer’s attention to different products. You can use the data and depending on that you can offer some relatable products. For example, your customer has bought jeans from your eCommerce store then you can recommend them shoes, T-shirts, jackets that relate to the product they brought. Because those are the products that can encourage you the customer to visit back on your website to check the details. If you look at the image then you analyze how Amazon is making a smart move by engaging their customer by offering the same kind of product in the transactional email. You can make use of this example to understand how this works and implement it in your marketing and branding strategy. Read more on https://www.sfwpexperts.com/9-tips-to-optimize-post-purchase-customer-experience-in-2020/ Other Blogs Link: 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance 5 Different Type Of Follow Up Email Every ECommerce Store Should Sen Many eCommerce businesses think that they know about their customer very well. But there are chances that you might be missing a few data which can support and optimize your marketing efforts. Identifying those gaps and filling them will surely optimize your eCommerce store functioning.
For an eCommerce website, it’s always important to identify and understand your customer’s problems and day-to-day work. Because your whole store functioning depends on the type of customer you target. And before targeting, you need to identify the right persona for your eCommerce business. When it comes to sales and marketing, an eCommerce website needs to understand their potential customer’s behavior. In short, your whole marketing, advertising, and sales strategy depends on the buyer persona. Having proper knowledge about your buyer persona will not only boost your sales but it will also help you to maximize ROI on your marketing and advertising spent. So in this article, we will be drawing your attention on something that can help you to amplify your marketing, advertising, and sales strategy. We will be discussing what is a buyer persona, why it is important for every eCommerce business and how you can identify your buyer persona. Understanding these three things will help you to craft proper strategy and deliver the right message to the right group of customers. What is a buyer persona? According to Hubspot, A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customer. In simple words, A buyer persona helps you in determining what your potential customers are thinking, what they need and whether your product can solve the problem your potential customer is facing. Identifying the right buyer persona is the key to a successful eCommerce business. There are various elements involved that help businesses in identifying the buyer persona to optimize their sales and marketing efforts. Today’s almost every successful B2B and B2C company makes its sales and marketing decisions based on their buyer persona profile. Many companies make their marketing, advertising and sales strategies like what advertising messages they should use, which marketing channel will be effective and how much budget they should assign for advertising and marketing based on the data they receive about buyers persona. Why is it important for every online retail store to identify their buyer personas? A buyer persona helps an eCommerce business to get in-depth knowledge about their potential customer behavior. If you are marketing your product to consumers and looking to get a better result out of your efforts, then you need to know about your buyer persona interest, behavior, attitudes, and demographics. Determining buyer personas for your e-store will also help you to deliver the right message to the right set of customers that can convert into paying customers. If you look at the above survey then you may realize identifying the right buyer persona will not only help you to boost your sales but it will help to craft effective marketing companies, strategies, and plans. For example, if your niche is into selling formal clothes then your buyer’s persona will not be men/women looking to buy clothes. your actual buyer persona would be corporate world employees, banking people, a salesperson who likes to dress up to represent themselves in front of the audience. Different niches have different types of buyers’ personas. Some may target a large group of audience, few may target a specific group of persona. If you want to succeed in the eCommerce industry then it is important to understand your buyer’s persona in and out. Identifying the right persona will boost your eCommerce business sales, amplify your marketing strategies and branding efforts by providing the right customers for your business. Many eCommerce businesses struggle to amplify their sales because they fail to determine the right buyer persona for their niche. Read more on https://www.sfwpexperts.com/how-to-identify-the-right-buyer-persona-for-an-ecommerce-store-in-2020/ Other Blogs Link: 9 Tips To Optimize Post-Purchase Customer Experience In 2020 13 Best Shipping Plugins For Your Woocommerce Store In 202 Product Shipping in an important aspect of an eCommerce business as it directly affects your customer acquisition and conversion rates. Many eCommerce stores are focusing on improving their customer experience by offering various shipping solutions to their customers. Because they know a small shipping mistake can upset their potential customer which can directly affect sales and revenue.
If you want to optimize your WooCommerce shipping process then it is important for you to create an effective shipping strategy and automate your shipping process. That’s where WooCommerce shipping plugins come into the picture. Integrating the right shipping plugins will not only help you to automate your shipping process but it will also allow your customer to select the desired delivery date. A plugin pays an essential role in optimizing your WooCommerce store functioning. In simple words, it eases your WooCommerce store handling experience. In the eCommerce business, actual work starts after a WooCommerce store receives a product order. Manage product shipment of a WooCommerce store is one of the toughest jobs until and unless you have the proper team and tools for managing product shipment. In this article, we have listed some important freemium plugins that will help you to offer the right shipping solution to your customers. Remember if you want to attract more visitors to your WooCommerce store then create a strategy than provide cheaper shipping rates to your customers. If you are looking to cut down extra shipping charges then check our blog on 9 Tips To Trim Extra Shipping Cost in 2020 List of best shipping plugins for your WooCommerce store: 1. Order delivery date for WooCommerce Today Every customer wants to know when they will receive the product after placing the order. Not only that but there are groups of customers who make their purchase based on the estimated delivery date. If you want to persuade your customer to buy the product then you need to display the estimated delivery time and various delivery options. Order delivery date for WooCommerce is a free plugin that allows your customer to check the estimated delivery date and select the delivery date on the checkout page depending on their availability. Offering these types of delivery options can optimize your store experience and enhance your conversion rate. Using this plugin you can manage and configure the estimated delivery time and you can also display the day you don’t deliver products. The order delivery date for WooCommerce also allows you to limit the delivery and orders to be placed per day. To access more customization features you can but it’s a premium version called Order Delivery Date pro. Features:
2. WooCommerce shipping It is a free plugin that allows you to print shipping labels directly from the WooCommerce store admin. You can make use of the discounted rate in your USPS account to print those shipping labels. Using its advanced features you can easily integrate order details for your online store to other software. You can manage all these features directly from your WooCommerce dashboard. Today many eCommerce websites are facing issues related to printing shipping labels. Doing it manually will require more hands which will increase your shipping budget. Instead of going to a post office to print labels, you can buy a label printer and use WooCommerce shipping to download and print the shipping labels. WooCommerce Shipping plugin allows you to save time and money both. You can directly print the labels, paste it on your package and ship the product to your customer. It comes with a premium extension that allows you to display the real-time USPS shipping rate on your cart page. Features:
3. Flat rate shipping for WooCommerce If your WooCommerce store is offering flat rate shipping to the customers then you can install and activate flat rate shipping plugin into your WooCommerce store. Using this plugin you can easily create and customize your flat rate shipping cost. It comes with many attractive features one among them allows you to create unlimited shipping methods depending on your shipping rules. Not only that but you can also create different shipping methods for a specific country. Depending on the product weight, size, and category you can calculate the cost of shipping products. If you want to access its premium feature then you can upgrade the plugin to advance flat rate shipping for WooCommerce. Read more on https://www.sfwpexperts.com/13-best-shipping-plugins-for-you-woocommerce-store-in-2020/ Other Blogs Link: How To Identify The Right Buyer Persona For An Ecommerce Store In 2020? 8 Common Ecommerce Shipping Mistakes To Avoid In 202 Shipping cost is an important expense every small and medium-size business looks to cut down to increase their customer acquisition. With the increase in the number of e-retailers, many small businesses have started to face issues related to shipping expenses mainly because big companies like Amazon have started to offer free shipping to their customers.
So to compete with them, Having the right shipping strategy will help you to cut down all the extra charges paid by most of the eCommerce businesses. Many of you may not know that there are more than 75 extra charges involved in shipping a product. In the initial stage, these shipping costs may not trouble you but with the increase in the number of orders, you may start feeling the pain of extra charges. While shipping bulk products, a small difference in the dimensional weight (DIM) can make you pay a huge amount which will directly reflect your revenue. If you want to avoid shipping mistakes done by most of the eCommerce business then check our blog on 8 Common Ecommerce Shipping Mistakes To Avoid In 2020 In this article, we have discussed some important tips that will help you to cut down all the extra shipping costs that your eCommerce business might be paying. Using these tips you can provide cheaper shipping rates to your customers and it will also help you to save all additional charges that you are spending on the packaging and shipping of a product. Here are the tips that you can use to trip you extra Product shipping costs: 1. Shorten the product shipping distance In product shipment, your product weight and customer location play an essential role in determining the cost of the shipment. Many eCommerce businesses are paying an extra amount for shipping the products to long distances. You can save your extra shipment spending by optimizing and reducing the distance between you and your customer’s location. Before shipping the product, you can determine the shipping zone of your customer. You can use your customer’s zip code to discover the shipping zone of the product. In the United States shipping zones are divided into 8 parts i.e. zone1 to zone 8 for domestic shipping. Your product shipment zone is calculated from where the product is being shipped. The location from where you are shipping the product is considered as zone 1. And depending on that you identify your customer shipping zone. If you want to cut down your extra shipping cost then try to target a single zone, nearby zone or a minimum number of zones instead by covering each zone. With the increase in the product shipment distance, your shipping amount will also increase and it will also slow the process of product delivery. If you stop shipping your product directly to higher zones you can automatically save a lot of money. For shipping your product to farther aways zones, You can partner with any big company that has a fulfillment center near to your shipping zone. There are fulfillment centers like ShipMonk and more that can help you in reducing your shipment cost. You can also negotiate with them as they have higher shipping volumes. 2. Negotiate with various shipping carriers Today, shipping costs play an important role in keeping an eCommerce business competitive in the markets. If you successfully cut down the extra shipping cost then you can surely outperform your competitor in terms of revenue. Most of the shipping carriers are offering shipment rates depending on the volume of packages which means higher the number of packages, lower will be the shipping cost. That’s why many small businesses hesitate to negotiate with the shipping company. One thing they don’t realize is that they can also negotiate with the shipping companies, even if they have fewer orders. To trim your shipment charges you can negotiate with multiple shipping companies to know which company is offering cheaper shipping rates. whenever the shipment company realizes that some other carrier is vying for your business then they will surely negotiate with you by providing the reasonable charges. It all depends on you how you are negotiating with different shipment carriers. Read more on https://www.sfwpexperts.com/9-tips-to-trim-extra-shipping-cost-in-2020/ Other Blogs Link: How To Identify The Right Buyer Persona For An Ecommerce Store In 2020? 13 Best Shipping Plugins For Your Woocommerce Store In 202 Creating & running a new eCommerce website is not a difficult part thanks to woocommerce tutorial and support. Almost every retailer is shifting to the eCommerce platform to sell their products and make it reachable to the maximum number of audience.
If you are looking to create an eCommerce using woocommerce then check our article on How To Set Up A Fully Functioning WooCommerce Store Using WordPress? While creating the new woocommerce website many users feel excited and when they receive a new order for the product they become more confident about selling the product online. But with the increasing competition, many fail to grab customer attention and due to that their e-commerce website sales drop drastically. Running an eCommerce website is much more difficult than managing the store. Today many eCommerce websites are struggling to get traffic and sales. whereas woocommerce stores are seeing a surge in their sales and website traffic. It totally depends on how you are creating and implementing your marketing strategies. Therefore in this article, we are going to help you in creating a strategy that will help you to boost your woocommerce website traffic and sales. Using the below tips you can craft a marketing strategy that will help you to attract more customers to your woocommerce store. Tips to boost your WooCommerce sales 1. Provide personalized experience to your customers Today people are shifting to eCommerce platforms for many reasons and one of them is a personalized experience. Every customer wants themselves to be treated special when they visit your website. There are various ways like using personalized content, woocommerce extension, technology to offer a personalized experience to your user. According to the recent analysis, more than 48% of the customers spend more time on eCommerce websites when their experience is personalized. And 74% of the customers abandon websites where the content is not personalized meaning when the content has nothing to do with the customer. Remember every potential customer wants themselves to be nurtured when they visit your eCommerce website. And each of them wants to be updated with all the offers, new product launches and more. Providing personalized experience will surely help you to boost your eCommerce sale. According to the marketing sherpa, personalized product recommendation helps in driving more revenue. If you look at the graph you can identify that more than 57.5% of eCommerce websites are already using personalized product recommendations on their product pages. And they are successful driving 68.7% of the revenue from the recommendation type out of total revenue. So always focus on personalizing your customer experience. There are various ways to personalize your woocommerce website experience. For example, if your woocommerce website displays the person named on the top instead of only “Hi“ whenever your customer login to your website your chatbot displays a welcome message and asks them about their previous buying experience. These small steps can help you in personalizing your eCommerce website experience. If you woocommerce fail to impress your customer then they may shift to your competitor website and it is a very difficult process to bring back on your website. Therefore to convert your potential customer into that may become your paying. Using WooCommerce Extension to provide Personalized experience Adding the right woocommerce extension will surely help you to provide a personalized experience to your customers. For example, if your store is allowing the user to select their own delivery date, personalize content by converting them into their preferred language, select currency then surely your customer will feel more connected with your store. There are plugins like:
Using Technology to provide a personalized experience Many eCommerce website owners don’t know that technology like AI and Machine Learning can play an essential role in boosting your woocommerce sales. Using this technology you can transform your website buying experience, your website appearance, and solve the problem faced by your potential customers. Using AI and Machine Learning you can analyze your customers buying behavior and depending on that you can offer them an intuitive eCommerce website. You can also provide a better UC/UI design with the simple checkout process and many more. Technology has always enhanced user experience, if you want to improve your sales then you can use these techs to understand your customer’s behaviors and problems. If you like to embed these types of tech in your eCommerce website then you can reach out to SFWP Experts Los Angeles leading eCommerce website builder. Read more on https://www.sfwpexperts.com/11-tips-to-boost-an-woocommerce-website-sales-in-2020/ Other Blogs Link: 8 Common Ecommerce Shipping Mistakes To Avoid In 2020 How To Backup A WooCommerce Store? Explained With Best Backup Plugin In 202 Today with the increase in the number of WooCommerce websites, frauds & risk on the website have increased drastically. Many eCommerce websites have lost their valuable data because of unwanted risks & events. Even a small bug in your website can create major problems which can result in loss of data.
If you look at the CMS report, then you analyze how risk on a WordPress website is increasing every year. These types of vulnerabilities can affect your eCommerce website data. If you are looking to boost your WooCommerce sales the check our previous article on 11 Tips To Boost An WooCommerce Website Sales In 2020. For a WooCommerce website, data plays an essential role in creating and managing future business strategies. An eCommerce data helps website owners to acknowledge their customers buying behavior, visiting time and more. Losing customer information, their purchase history and more can affect your business badly. All the risks on your eCommerce website can have financial repercussions, there are chances that you can end up losing thousands of dollars for one small mistake. To overcome these problems, there is one simple and underrated solution “Website Backup”. Yes, you read it right, creating and updating your website backup can help your eCommerce business to secure all the data of yours. In this article, we will be discussing why you need to back up your eCommerce website? How to back up a WooCommerce website manually? And which plugin is best for activating automated backup for your eCommerce website? Reading this article will allow you to get all the information about WooCommerce website backup. Why BackUp matters most for a WooCommerce Website? If you are running a WooCommerce store then it is important for you to have a fresh backup of your eCommerce website. Whenever an eCommerce store loses its data it takes them back to the initial stage where they started. Many users think that customer retention, sales, orders and more play a crucial role in making a website successful. But most of them don’t know that website backup also plays an important role in making a WooCommerce store successful. A small unwanted downtime or error can damage valuable data from your eCommerce website. As you can see in the above stats, how the number of vulnerabilities by CMS platform increases every year. These types of small vulnerabilities can affect your data like product data, customer details and almost all the valuable information stored on the website can impact your business revenue. Backup acts as an insurance of your website whenever you lose your data you can use backup to restore all those data again. Here is the reason why you showed back up your WooCommerce store: WooCommerce Major Updates Most of the time WooCommerce website owners face issues due to major updates offered by WooCommerce. Recently woocomerce rolled their new update and this time there were fewer compatibility issue cases. But in past years many websites have lost their data due to the compatibility issues between the new update and third-party extensions. If your WooCommerce website has third party extensions, custom codes, plugins, and themes then we recommend you backup your website data before updating your WooCommerce plugin. Backup of an eCommerce website ensures that whenever your site loses the data, you can restore all of them using your site backup. 1. Unwanted Events Whenever your website crashes or faces downtime error there are chances of losing a lot of data and customers during these types of catastrophic events. Downtime can affect your business badly, you may end up losing your customers, sales, orders and more which can affect your revenue. Your website server plays an essential role in handling every aspect of your WooCommerce store. There are times when many websites face server issues and due to that, they end up losing their eCommerce website data and valuable information. A server failure can be the worst nightmare for people not backing up their website data. That’s why you should always have a fresh back up of your WooCommerce website data. A fresh backup will help you to restore all your data. Allowing you to start working back within a short span of time. Read more on https://www.sfwpexperts.com/how-to-backup-your-woocommerce-store-in-2020-explained-with-backup-plugin/ Other Blogs Link: 8 Common Ecommerce Shipping Mistakes To Avoid In 2020 21 Best WooCommerce Themes For Your Ecommerce Website Product Shipping is one of the most essential parts of an eCommerce business. If you are a savvy e-retailer then you might be knowing about the importance and workload behind the shipping process. Ecommerce Shipping is not just about packing the box and delivering the product to users. There is a lot of physical work done after an eCommerce website receives a new order.
Today, Many woocommerce store owners are committing small shipment mistakes that are affecting their business. Remember your e-store next product order depends on your previous shipment commitment. If you are planning to start a new eCommerce or already have one then it’s better to identify the mistakes carried out by eCommerce business owners. Avoiding these mistakes will surely help you to outperform your competitors. To become successful in the eCommerce business you have to flush on your customers to provide an amazing overall experience to your customers. Therefore in this article, we will be discussing the common shipment mistake done by eCommerce business owners. If your small or medium-sized business is among them, then this article will surely help you to find the shipment mistakes your eCommerce business is committing. After those mistakes, you can easily resolve it by making some changes to it. If you are looking to boost your woocomerce sales then check our article on 11 Tips To Boost An WooCommerce Website Sales In 2020 Here are the common WooCOmmerce shipment mistakes carried out by many small businesses: 1. Not converting manual shipment process to automated shipment process With the world shifting to automation it’s time to shift your manual shipment process to automated shipment process. Many small and medium-sized enterprises commit a mistake by handling their shipment process manually. Shipping eCommerce products manually requires a lot of effort and it is a time-consuming process. Manuals can take your whole day to generate shipping labels. There are chances that you can commit some small mistakes that can affect your eCommerce business. To overcome these small mistakes you can automate your woocommerce shipping process. Shifting to automated shipping processes can save your time and it will also help you to automatically generate the shipping labels after every order. Using an automated shipment process you can optimize your customer’s experience by providing better tracking options and more. There are various third-party extensions and plugins available like WooCOmmerce shipping & payment, DHL express shipping, easypost and more in WordPress that can help you in automating your shipment process. You can download and integrate the woocommerce shipping plugin with your eCommerce store to automate your shipping process. You can also take advantage of the print label feature in woocommerce to save your timing. Using these plugins you can customize your invoice and packing slips to make it look more attractive. Read more on https://www.sfwpexperts.com/ecommerce-shipping-mistakes/ Other Blogs Link: How To Backup A WooCommerce Store? Explained With Best Backup Plugin In 2020 How To Select The Right Theme For WooCommerce Store In 2020 By now you might be having a very clear idea about the devastating impact of COVID 19 Pandemic on the people’s life and global economy. The Recent crisis has forced Small and medium-sized enterprises (SME’s) to stop their functioning. With the increase in the positive cases, many small businesses have become clueless about their future which may affect their revenue.
For the latest report, the US has asked places like restaurants, theaters, events, entertainment venues and more to close their doors until further notice. Because of that small businesses have started to feel the financial crunch due to the coronavirus pandemic. From the latest survey by Bloomberg. Many small businesses are finding it difficult to survive for more than 1or 2 months due to payments like rent, loan payment, employee paycheck and more. More than 30% percent of the business may run out of cash and fail to operate after one or two months. Only 9 percent of small and medium-sized enterprises think they can survive for 6 or more months during the outbreak. Due to COVID19 impact retailers have already started to face problems like supply chain issues (due to China), fewer customers, a decrease in sales and many more. Affecting hourly workers shift, job, paycheck and more. According to a report by an analyst, due to the COVID19 outbreak, more than 15000 retail stores and small businesses may permanently stop their functioning. In a recent blog post, the economic policy institute said the COVID19 pandemic can affect more than 3 million jobs by this summer. To avoid this you can take some measures to save yourself, your employee and your business. In this article, we have discussed how COVID19 is affecting small and medium-sized enterprises? And what precautions they are taking to save their business during the crisis? Take care of yourself and people around Before moving ahead we would like to tell you that not only your but every human on this planet is distressed about something. Some people are worried about their lives, some are worried about their business, job, family and many more. In a situation like this where COVID19 is growing rapidly thinking about the job & business future may amplify your stress level. That’s why before making any decision about your business or job sit back and try to alleviate the stress and anxiety. Remember Until and unless COVID19 minimizes we have to protect ourselves from the unwanted pandemic. It will affect human life, economy, revenue, and more but life is all about fighting. Once the effectiveness of COVID 19 reduces then every human on this plant will fight back to bring things on track. But for now, it’s important to secure yourself from the deadly and highly contagious disease “Coronavirus”. Impact of COVID19 on small and medium-sized enterprises (SME’s) With the increase in the number of coronavirus positive cases, small and medium-sized enterprises have already started to feel the impact on their business. Many are concerned about how they will pay the rent of the store? And provide the paycheck to their employees. A recent survey found that 76% of the small businesses with employees between 0 – 200 have been hit by the COVID19 pandemic. Most of the retail stores and small companies have stopped their functioning. Because of that their cash flow has been abrupted badly. If you look at the stats, many small businesses working in the tech market have been hit badly in the month of March due to the rise in the COVID19 cases. Due to the COVID19 pandemic, many companies are facing problems in paying the rent and other due amounts. Even if the landowner allows to defer the rent for two or three months, businesses may face difficulties in paying the due amount. These types of difficulties are forcing small businesses to permanently close their business. Until now no one knows how long this disease and its impact are going to last. Read more on https://www.sfwpexperts.com/how-small-and-medium-sized-enterprises-smes-are-getting-affected-by-covid19-pandemic-what-they-are-doing-to-avoid-those-losses/ Other Blogs Link: How COVID19 Pandemic Is Affecting Marketing And Advertising Industries? Assistance Offered By The Federal Government To Help Small Businesses Fight COVID19 Crisis |
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